1: Attracting Customers

• How will you market, advertise, and promote your business?


• How will you attract your target customers and promote your business?


• What is the best use of your marketing budget?


• What is your price, quality and customer service strategy?


• What is your overall marketing plan?

2: Managing It All

• How will you manage the day to day details of operating the business?


• What are your staffing needs and how will you build a winning team?


• What are your bookkeeping, accounting, cash flow and tax needs?


• How much working capital (cash) will you need for inventory and money management issues?


• What are the regulations you need to consider for your business?

3: Product, Service and Delivery Operations

• How will you deliver your product and/or service to your customers?


• What are your facility, equipment and furniture needs, layout and design?


• What are your capacity capabilities, workflow and process design?


• What business systems do you need to control the business operations?

4: Funding it all

• How much money does it take to support you, your business and your creditors?


• Where will you get the money?


• What level of profits do you need to ensure financial success?


• What are the total cash flow needs on a monthly and yearly basis?


• How will the financial performance of the business support future growth and goals?

5: The Plan in a Nutshell

• Do you have a business plan for investors to consider?