1: Market Share/Markets

• Should you seek new market share?


• How do you find new market share?


• Should you grow existing markets?


• What research do you need to do?


• What is happening in the global market that might affect my business?

2: Products/Services

• Should you add new products or services to your business?


• Should you expand existing products or services?

3: Assets

• What assets do you have?


• What expertise do you have in your business now?


• What unused assets might be sold?


• What equipment do you have?

4: Planning for Change

• How do you manage all this change?


• How will this change affect your company?


• What strategies do you need to employ to manage change?


• What training might be needed?