Books
World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy
by Jim Sterne
Businesses are jumping on the Web at lightning speed -- but being first and being best are very different. This is a non-technical but very useful book written by a marketer, for marketers. No nonsense, no technobabble, and plenty of real-world case studies. - Introduces executives to the World Wide Web
- Helps marketers set realistic goals for online marketing
- Explains how to create interesting and interactive Web pages
- Teaches how to get useful feedback and provide customer service
- Examines the future of online marketing
In a world crowded by thousand-page Internet books, this marketing-oriented title is the choice for anyone who wants to spend more time doing business than turning pages. Imbued with a practical perspective, and filled with advanced marketing techniques.
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