Thomas Edison is most often remembered as an ingenious inventor, however, history has overlooked the fact that he was also a talented businessman. "At Work with Thomas Edison" seeks to revive his forgotten business legacy by giving modern managers the tools they need to break loose from Corporate America?s innovation-s…
Features seventy comprehensive profiles that show how to select, start, run, and build a home-based business suited to the needs, talents, and ideals of the over-fifty generation.
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of comp…
This introductory textbook covers a wide array of business topics, from social responsibility in the global economy, to starting a business, from management to marketing, to the impact of technology and information. Four audio CDs contain review material...
This book illustrates how managers are rewiring the enterprise to confront the e-commerce onslaught--uprooting traditional business applications as we know them. The authors create an innovative application framework for structural migration from a legacy model to an e-business model. Drawing on their experience with…