Farmer's Market to Full Service BBQ Restaurant
Back in 2006, what would one day become Roscoe’s BBQ was a stand at the city farmer’s market. Nikola Moore knew how to make a mean barbeque, but she was unfamiliar with the complexities of starting a new business. Her farmer’s market stand was a success, and word began to spread among Southern Oregon barbecue lovers.
Once it became clear that the farmer’s market venue was performing very well, Nikola started to consider the option of opening a restaurant. She began to seek advice on how to upgrade her farmer’s market operation into a full-scale restaurant and bar. With the help of the SOU Small Business Development Center, Nikola learned about the various licenses she would have to procure and the hurdles she would have to jump to open her restaurant’s doors. Nikola found an ideal location for Roscoe’s, on Main Street in Phoenix. The SBDC also connected Nikola with a bookkeeper to handle her accounting.
When the door to Roscoe’s restaurant opened in August 2007, the business began to grow. Although growth was slow at first, by the second year of operations, revenue was already several times what it had been in the first. As the word spread that Southern Oregon had a new go-to place for barbeque, business started to boom for Roscoe’s, despite the recession. Roscoe’s is now one of the most popular destinations for quality food and music in southern Oregon, and its popularity only continues to expand.
“I run the business and prepare the foods that are not barbeque, and my husband does the barbeque cooking. We have been a team from the start,” Nikola said. To be successful, she said, “You have to be hungry for it, and you need to know your resources, like the SBDC.”
Roscoe’s has been named in the “Best of Medford” as well as receiving favorable reviews in the Rogue Valley’s Sneak Preview and Southern Oregon Magazine.
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