Need market research to grow your business?

The Market Research Institute can help.


The Oregon Small Business Development Center Network (OSBDCN) offers market intelligence services for established businesses that anticipate growth.

  • Looking for market research data to inform your growth strategies?
  • Want to locate new customers for your established business?
  • Want to learn more about your competitors before expanding?

The Southern Oregon University Market Research Institute can deliver in-depth, applied market research to Oregon Small Business Development Center Network (OSBDCN) clients around the state who have established businesses that are ready for growth and job creation.

The Institute’s market research reports encompass a wide range of topics and databases, based on the client’s needs and goals. Researchers can locate and compile existing research data from multiple sources (secondary research), at no direct cost to OSBDCN clients. Researchers can also conduct new research (primary research), which may require nominal fees.

The Institute’s reports include:

  • Industry trends and statistics
  • Consumer profiles for products and services
  • Demographic and psychographic data
  • Geographic analysis (ranging from global to neighborhood-level data)
  • Local, regional and national competitors
  • Manufacturers, distributors and other supply-chain information
  • Sample business plans, forms and documents

In addition to the Institute’s robust selection of licensed databases, OSBDCN has market research resources available for early-stage and pre-venture clients, available through all of Oregon’s Small Business Development Centers.

If you want your business to benefit from the Institute’s research services, register here to meet with an Advisor at your local SBDC.



The Southern Oregon University Market Research Institute is based in Ashland and sponsored by usbankservingyoulogo


The Market Research Institute can utilize the following research databases to assist established businesses that are poised for rapid growth and ready for the institute’s services. In addition to the databases that can be utilized by the institute to assist established businesses, OSBDCN also has tools available for new businesses and pre-venture clients. The first two databases below, SBDCNet and ReferenceUSA, can be utilized by all OSBDCN clients by working with an advisor at their local Center.

SBDCNet logo blue printSBDCNet—In partnership with your local Small Business Development Center, SBDCNet can produce a broad spectrum of financial, market and demographic research reports customized to your specific business and geographic location. SBDCNet offers helpful articles, business plans, information on business operations, lists of competitors, customer profiles for products and services, demographics (ranging from global to neighborhood-level data), psychographic characteristics, lists of trade associations and trade shows, industry trends, sample business forms and documents, and lists of manufacturers and suppliers.


ReferenceUSA Logo1ReferenceUSA—Along with detailed information on public and private companies, Reference USA contains labor, consumer and real estate data.  Researchers can choose from hundreds of individual, geographic or neighborhood data selections to locate information on 24 million companies and 235 million residents. ReferenceUSA is available at all Oregon SBDCs.


bizminer logoBizMiner—Industry, financial and market reports at national, state, county and metro levels. Get professional insight and data on 9,000 US industry sectors from BizMiner, and measure your business with local and US peers in sales and profits.


OBDD Logo resizeOregon Prospector—Find optimal business locations using these powerful real estate search, demographic analysis, industry reports, and dynamic mapping tools.


publisherlogoIBISWorld—Highly skilled analysts monitor and evaluate economic, demographic and government data. Obtain objective data, insight and analysis on more than 1,000 US industries from IBISWorld, including current and future market conditions, competitive analysis, key success factors, economic landscape, procurement research and suppliers.


OLMISOLMIS (Oregon Labor Market Information System)—Provides Oregon employment data, including industry trends, wages and income across industries, and job rates and growth by industry and occupation.


New-esri-logoEsri—Researchers access demographic, health, economic, education and business data variables, combined with instant reports and interactive color-coded maps. Esri is the world’s major supplier of GIS (Geographic Information System) software.


us-bureau-of-labor-statistics1US Bureau of Labor Statistics—Employment data from the US Department of Labor, including wage estimates for occupations and industries, along with demographic data and data on the spending habits of US consumers.



If you want your business to benefit from the Institute’s research services, register here to meet with an Advisor at your local SBDC.


Premium primary market research reports now available to OSBDC clients and advisers from Euromonitor International through the International Trade Center Oregon Small Business Development Center Portland Community College.

About Passport
PassportEuromonitorInternationalLogo250pxPassport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. Passport connects market research to your company goals and annual planning, analyzing market context, competitor insight and future trends impacting businesses globally. And with 90% of our clients renewing every year, companies around the world rely on Passport to develop and expand business opportunities, answer critical tactical questions and influence strategic decision making.

Market Entry and Investment
Passport offers an in-depth understanding of export markets around the world, assessing the relative size, strength and key trends in each market. Evaluate new markets abroad, understand the operating environment across different countries, monitor the impact of economic development on the international market and advise clients on opportunities by anticipating the success of hundreds of B2B industries and consumer product categories.

Market Intelligence
Track global trends across various industries and sectors, reducing research time and improving the quality of available market research.

Passport offers and examines:

  • Detailed analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data from 1997 and forecasts through 2020. Passport data is completely cross-country comparable.
  • Industry analysis across fast moving consumer goods and services, including market performance, market size, company and brand shares and profiles of leading companies and brands
  • Industrial makeup of the world’s largest economies, examining business to business economic influences and the forces behind strategy development, production and supply chains, economic modeling and forecasting, econometrics, data mining, scenario planning, urban economics and wealth distribution.
  • Data and analysis on consumer lifestyles, population trends, and socioeconomic analysis for every country, lifestyle and consumer type down to the city level
  • Timely commentary on factors influencing the global, regional and local business environment
  • Surveys exploring consumer opinions, attitudes and behaviors

With access to Passport from Euromonitor International, basic reports requested from the International Trade Center at the Oregon Small Business Development Center Portland Community College can complement the extensive OSBDC Market Research Center resources at SOU and enhance OSBDC ability to understand and access global markets. These basic reports include:

  • Countries and consumer data and reports
  • Industry reports (B2B sectors, B2C sectors)
  • 4-part route to distribution report

To request a report, please send an email request to David W Kohl or with the following information:

  1. Name of client in CenterIC
  2. Brief synopsis of desired result through Passport report analysis
  3. Report(s) requested from list above, along with specified country and industry
  4. Contact information to further clarify situation if needed

Clients/advisers can also make an appointment to meet with David Kohl in person or over the phone to go over specific material, or meet to conduct custom client-directed information gathering.
This is a limited specialty resource for OSBDC clients, and clients will be limited to 4 hours of specialty advising (TBC).


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