Need market research to grow your business?

The Market Research Institute can help.


The Oregon Small Business Development Center Network (OSBDCN) offers market intelligence services for established businesses that anticipate growth.

  • Looking for market research data to inform your growth strategies?
  • Want to locate new customers for your established business?
  • Want to learn more about your competitors before expanding?

The Southern Oregon University Market Research Institute can deliver in-depth, applied market research to Oregon Small Business Development Center Network (OSBDCN) clients around the state who have established businesses that are ready for growth and job creation.

The Institute’s market research reports encompass a wide range of topics and databases, based on the client’s needs and goals. Researchers can locate and compile existing research data from multiple sources (secondary research), at no direct cost to OSBDCN clients. Researchers can also conduct new research (primary research), which may require nominal fees.

The Institute’s reports include:

  • Industry trends and statistics
  • Consumer profiles for products and services
  • Demographic and psychographic data
  • Geographic analysis (ranging from global to neighborhood-level data)
  • Local, regional and national competitors
  • Manufacturers, distributors and other supply-chain information
  • Sample business plans, forms and documents

In addition to the Institute’s robust selection of licensed databases, OSBDCN has market research resources available for early-stage and pre-venture clients, available through all of Oregon’s Small Business Development Centers.

If you want your business to benefit from the Institute’s research services, register here to meet with an Advisor at your local SBDC.



The Southern Oregon University Market Research Institute is based in Ashland and sponsored by usbankservingyoulogo


The Market Research Institute can utilize the following research databases to assist established businesses that are poised for rapid growth and ready for the institute’s services. In addition to the databases that can be utilized by the institute to assist established businesses, OSBDCN also has tools available for new businesses and pre-venture clients. The first two databases below, SBDCNet and ReferenceUSA, can be utilized by all OSBDCN clients by working with an advisor at their local Center.

SBDCNet logo blue printSBDCNet—In partnership with your local Small Business Development Center, SBDCNet can produce a broad spectrum of financial, market and demographic research reports customized to your specific business and geographic location. SBDCNet offers helpful articles, business plans, information on business operations, lists of competitors, customer profiles for products and services, demographics (ranging from global to neighborhood-level data), psychographic characteristics, lists of trade associations and trade shows, industry trends, sample business forms and documents, and lists of manufacturers and suppliers.


ReferenceUSA Logo1ReferenceUSA—Along with detailed information on public and private companies, Reference USA contains labor, consumer and real estate data.  Researchers can choose from hundreds of individual, geographic or neighborhood data selections to locate information on 24 million companies and 235 million residents. ReferenceUSA is available at all Oregon SBDCs.


bizminer logoBizMiner—Industry, financial and market reports at national, state, county and metro levels. Get professional insight and data on 9,000 US industry sectors from BizMiner, and measure your business with local and US peers in sales and profits.


OBDD Logo resizeOregon Prospector—Find optimal business locations using these powerful real estate search, demographic analysis, industry reports, and dynamic mapping tools.


publisherlogoIBISWorld—Highly skilled analysts monitor and evaluate economic, demographic and government data. Obtain objective data, insight and analysis on more than 1,000 US industries from IBISWorld, including current and future market conditions, competitive analysis, key success factors, economic landscape, procurement research and suppliers.


OLMISOLMIS (Oregon Labor Market Information System)—Provides Oregon employment data, including industry trends, wages and income across industries, and job rates and growth by industry and occupation.


New-esri-logoEsri—Researchers access demographic, health, economic, education and business data variables, combined with instant reports and interactive color-coded maps. Esri is the world’s major supplier of GIS (Geographic Information System) software.


us-bureau-of-labor-statistics1US Bureau of Labor Statistics—Employment data from the US Department of Labor, including wage estimates for occupations and industries, along with demographic data and data on the spending habits of US consumers.



If you want your business to benefit from the Institute’s research services, register here to meet with an Advisor at your local SBDC.


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