Jim Lindly is the director of the Lane Community College Small Business Development Center
The Power of Colors and Shapes
Wednesday August 20, 2014 from 5:30 PM to 8:00 PM PDT
VAOI Building 1901 Main Street Baker City, OR 97814
Colors and shapes communicate meanings on a subconscious level. "Sensation Transference" was discovered by a man named Cheskin of the Color Research Institute of Chicago. Colors and Shapes work together to communicate qualities about your brand. These qualities evoke subconscious associations.
For example: Shapes can hard or soft, stable or mystical. Red can mean danger or evoke the emotion of love.
Understanding the power of shapes and colors is essential to a total sensory package. Therefore, like everything else in your sensory package, whatever shapes and colors you use must be subconsciously compelling.
Light appetizers with paid $5.00 entrance fee.
Baker PubTalk® is a program of the Oregon Entrepreneurs Network and was launched in January 2007 by the Baker Small Business Development Center SBDC.
PubTalk® is a bimonthly business networking event hosted by Blue Mountain Community College Baker City SBDC. PubTalks are open to all the community, with a focus on those who are operating a business or thinking of starting one. Contact BMCC SBDC with any questions: 1-888-441-7232.